PROJECT 03/08
Location Labs – visual identity refresh & design leadership
Design and creative direction for the rebranding of Location Labs, an energetic B2B tech company in Emeryville, California that designed, built, and operated mobile SaaS services used by millions of paying subscribers in partnership with mobile operators globally.
— Branding
— Creative director @ Location Labs
This redesign elevated the brand, drove better partner relationships, and helped foster success for acquisition and recruitment. In addition to heading brand, as Creative Director of Location Labs, I managed a team of visual designers spanning multiple products in various formats including iOS, Android and responsive web. Our products included location-based finder apps for Sprint and T-Mobile, and parental-protection apps for AT&T and Verizon. I oversaw the visual design development of multiple applicactions across each client, from pitch, development, testing, marketing, and launch.