03 / 08
Location Labs – visual identity refresh for sassy start-up
— Brand / identity system
— Role: Creative Director
Design and creative direction for the rebranding of Location Labs, an energetic B2B tech company in Emeryville, California that built apps for the top-tier mobile carriers in the US and abroad reaching millions of families. This redesign elevated the brand, drove better partner relationships, and helped foster success for acquisition and recruitment.
In addition to heading brand, as Creative Director of Location Labs, I managed a team of visual designers spanning multiple products in various formats including iOS, Android and responsive web. Our products included Location apps for Sprint and T-Mobile, and mobile controls apps for AT&T and Verizon. I oversaw the visual design development of multiple applicactions across each client, from pitch, development, testing, marketing, and launch.