05 / 08
Colloquium – sciencey visuals for engineering lecture series
— Visual identity system
— Role: Creative director / Location Labs
The Colloquium lecture series at Location Labs is an academic seminar led by different Location Labbers from varied teams sharing different topics at each meeting. I developed an extensible identity system based on the twisting shape of the Möbius ladder, a shape linked together by shared edges to form a topological strip. The logo-mark connotes the connectivity and interplay of different perspectives joining and folding together. It can also simply read as the letter C.